Amazon has posted a $214 million profit for the holiday season. Jeff Bezos, CEO of the largest online retailer revealed that a boost of more than 50% was seen in prime membership in the quarter.

The report of a profit of $214 million, or 45 cents a share, on revenue of $29.33 billion came on Thursday. The profit in the quarter has even exceeded estimates of some analysts of 17 cents a share on $29.68 billion in revenue.

The results are a clear indication of the lessons that Amazon has learnt from the mistakes it made last year, when its delivery partners FedEx and UPS failed to deliver ordered items to customers before Christmas.

Amazon managed to repair the damage it caused last year by revising its delivery plans and extending its Christmas delivery cutoff date. Packages arrived at customers' doorstep on time this year, said Scot Wingo, CEO of ChannelAdvisor, which provides analytics and other services to online retailers.

The company is expecting rise in sales for the current quarter between $20.9 billion and $22.9 billion, which means 6% to 16% higher growth than the first quarter last year.

"We're excited about our web services offerings. The team has done an incredible job. In terms of what we might or might not do in the future we're not talking about that road map. You'll have to stay tuned", said chief financial officer, Thomas Szkutak, chief Financial Officer and senior vice president of Amazon.